AI's Influence on Online Content Disclosure & Transparency: A Brief

Published Date: 17/09/2024

Comments on Disclosure and Transparency of Artificial Intelligence-Generated Content

The Commission has initiated this Notice of Proposed Rulemaking (NPRM) to address legitimate concerns about the use of artificial intelligence (AI) in generating online content. As AI technology continues to evolve, it is becoming increasingly difficult to distinguish between human-generated and AI-generated content.

The use of AI-generated content has raised concerns about disclosure and transparency. Some argue that AI-generated content can be misleading or deceptive, and that consumers have a right to know when they are interacting with AI-generated content.

The Commission is seeking comments on several issues related to disclosure and transparency of AI-generated content. These issues include whether AI-generated content should be labeled as such, and whether consumers should be notified when they are interacting with AI-generated content.

The use of AI-generated content is becoming increasingly common in online advertising and marketing. Some companies are using AI-generated content to create personalized ads and marketing materials. While this can be effective, it also raises concerns about disclosure and transparency.

The Commission is also seeking comments on the potential benefits and drawbacks of AI-generated content. Some argue that AI-generated content can be more engaging and effective than human-generated content. Others argue that AI-generated content can be less trustworthy and less transparent.

In order to address these concerns, the Commission is considering several options for regulating AI-generated content. These options include requiring companies to label AI-generated content as such, and requiring companies to notify consumers when they are interacting with AI-generated content.

The Commission is seeking comments from the public on these issues. Comments can be submitted online or by mail

The Commission has been studying the use of AI-generated content for several years. In 2019, the Commission issued a report on the use of AI-generated content in online advertising. The report found that the use of AI-generated content was becoming increasingly common, and that there were concerns about disclosure and transparency.

FAQS:

Q: What is AI-generated content?

A: AI-generated content is content that is created using artificial intelligence technology.

Q: Why is the Commission concerned about AI-generated content?

A: The Commission is concerned about AI-generated content because it can be misleading or deceptive, and because consumers have a right to know when they are interacting with AI-generated content.

Q: What is the Commission proposing to do about AI-generated content?

A: The Commission is considering several options for regulating AI-generated content, including requiring companies to label AI-generated content as such, and requiring companies to notify consumers when they are interacting with AI-generated content.

Q: How can I submit comments to the Commission?

A: Comments can be submitted online or by mail.

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