Amazon Launches AI Audio Summaries to Boost Shopping Experience

Published Date : 23/05/2025 

Amazon is testing AI-driven audio summaries on select product pages, providing key insights from reviews and online data. This feature, available to some US users, is part of Amazon's broader push to integrate advanced AI tools across its platform. 

Amazon is trialling AI-powered short-form audio summaries on select product pages, offering key product insights from reviews and online data. Available to some US users via the “hear the highlights” button, this feature is part of Amazon’s push to integrate AI tools like Alexa+ and Rufus across its platform.

The new feature utilizes AI-driven analysis of product details, customer reviews, and other related information from the internet. Currently available for a subset of US customers, the company plans to expand to more products and customers in the coming months. Users can access these audio summaries by tapping the 'hear the highlights' button in the Amazon shopping app.

Amazon has intensified its focus on AI integration across its business, recently revitalizing Alexa+, a voice assistant powered by generative artificial intelligence. The company has also integrated tools such as Rufus, its generative AI-powered shopping assistant that answers various shopping queries, and Shopping Guides, which provide guidance and product recommendations, onto its website.

Tech companies have been rapidly deploying AI tech to consumers, spurred by the popularity of OpenAI's ChatGPT chatbot. Last month, OpenAI updated ChatGPT's web search capabilities to improve online shopping for users with personalized product recommendations, including images, reviews, and direct purchase links.

Big Tech majors, including Google and Meta, have constantly rolled out new AI-driven features and updates across their products. These advancements are aimed at enhancing user experience and leveraging the power of AI to provide more personalized and efficient services. 

Frequently Asked Questions (FAQS): 

Q: What is the new feature Amazon is testing?

A: Amazon is testing AI-powered short-form audio summaries on select product pages. These summaries provide key insights from reviews and online data and are available to some US users via the 'hear the highlights' button.

Q: How does the AI-powered audio summary work?

A: The AI-powered audio summary uses AI-driven analysis of product details, customer reviews, and other related information from the internet to provide concise and relevant insights about the product.

Q: Who can access the new feature?

A: Currently, the feature is available to a subset of US customers. Amazon plans to expand it to more products and customers in the coming months.

Q: What other AI tools has Amazon integrated into its platform?

A: Amazon has integrated several AI tools, including the Alexa+ voice assistant, the generative AI-powered shopping assistant Rufus, and Shopping Guides, which provide guidance and product recommendations.

Q: How are other tech companies using AI?

A: Other tech companies like Google and Meta are also rolling out new AI-driven features and updates across their products. For example, OpenAI updated ChatGPT's web search capabilities to improve online shopping with personalized product recommendations. 

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