Amazon Pushes for Global Norms on Ethical AI Progress

Published Date: 23/07/2024

Amazon calls for global alignment on responsible AI measures to protect economic prosperity and security, emphasizing the need for transparency, collaboration, and innovation.

A year after leading American Big Tech companies agreed to the Biden administration's voluntary commitments to manage the risks posed by artificial intelligence (AI), Amazon has stressed the importance of global alignment on responsible AI measures. According to David Zapolsky, senior vice president, global public policy and general counsel at Amazon, it is now clear that rules can be established to protect against risks while ensuring innovation is not hindered. However, securing global alignment on responsible AI measures is crucial to protecting U.S. economic prosperity and security.

To achieve this, Zapolsky suggests that all companies in the AI field should commit to responsible deployment of the technology. This could involve measures such as embedding invisible watermarks into AI tools to reduce the spread of disinformation, as Amazon has done. Moreover, companies should be transparent about their AI development and deployment processes. Amazon, for instance, has created AI Service Cards that provide its Amazon Web Services (AWS) customers with information on the limitations of its AI services, responsible AI best practices, and how to build AI applications safely.

Collaboration and information sharing among companies and governments are also essential for responsible AI. Zapolsky cites the U.S. Artificial Intelligence Safety Institute Consortium, established by the National Institute of Standards and Technology, as an example of effective collaboration. The consortium aims to advance research and measurement for AI safety.

The importance of global alignment on responsible AI measures is underscored by the voluntary commitments made by Amazon, Anthropic, Google, Inflection, Meta, Microsoft, and OpenAI to the Biden administration. These commitments include measures designed to better understand AI risks and ethical implications, enhance transparency, and restrict the potential for misuse.

For the U.S. and its allies to unlock the benefits of AI while minimizing its risks, it is crucial to continue working together to establish AI guardrails that align with democratic values, ensure economic prosperity and security, and promote competition and innovation.

FAQS:

Q: What is responsible AI?

A: Responsible AI refers to the development and deployment of artificial intelligence technology in a way that ensures it is safe, secure, and transparent, and minimizes its risks and negative implications.

Q: What is Amazon's approach to responsible AI?

A: Amazon's approach to responsible AI involves embedding invisible watermarks into its AI tools to reduce disinformation, providing transparency through AI Service Cards, and collaborating with other companies and governments to establish AI guardrails.

Q: What is the U.S. Artificial Intelligence Safety Institute Consortium?

A: The U.S. Artificial Intelligence Safety Institute Consortium is a research initiative established by the National Institute of Standards and Technology to advance research and measurement for AI safety.

Q: What are the voluntary commitments made by tech companies to the Biden administration?

A: The voluntary commitments made by tech companies to the Biden administration include measures to better understand AI risks and ethical implications, enhance transparency, and restrict the potential for misuse.

Q: Why is global alignment on responsible AI measures important?

A: Global alignment on responsible AI measures is important because it ensures that AI technology is developed and deployed in a way that protects economic prosperity and security, promotes competition and innovation, and aligns with democratic values.

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