Published Date : 23/10/2025
At Amazon, innovation isn't just about technology—it's about creating meaningful impact for customers, employees, communities, and the planet. The company's latest advancements showcase how technology works together with employees to solve complex challenges, from delivery speed to food insecurity to sustainable AI.
In fulfillment centers across the U.S., new AI and robotics systems like Blue Jay and Project Eluna are empowering employees to work smarter, not harder. Blue Jay handles repetitive tasks and Project Eluna provides operational insights, both of which build safer and more efficient workflows for front-line employees.
AI-powered sustainability initiatives are also reducing packaging waste, supporting disaster response, and advancing clean energy solutions. Beyond commercial delivery, Amazon is extending its commitment to fighting hunger by continuing its free home food delivery program through 2028.
These innovation announcements aren’t just powering a better Amazon, they’re demonstrating how Amazon's operational innovations create value that extends far beyond packages arriving at doorsteps.
Blue Jay: A New Robotics System to Speed Up Deliveries
Blue Jay is a next-generation robotics system that coordinates multiple arms to perform picking, stowing, and consolidating tasks simultaneously. This breakthrough technology effectively collapses three assembly lines into one, creating greater efficiency in less space while supporting front-line employees. Already being tested in South Carolina, Blue Jay allows employees to shift from repetitive physical tasks like stowing items to higher-value work like quality control and problem-solving, making jobs less physically demanding while ensuring customers receive the right products faster.
Project Eluna: An Agentic AI Model to Help Teams Make Better Decisions
Project Eluna is an agentic AI model that transforms how fulfillment centers operate. This digital tool processes real-time and historical data from across facilities, providing insights in natural language to help operations teams make better decisions. Project Eluna enables operators to anticipate bottlenecks and chart efficient paths forward instead of scanning dozens of dashboards. Currently being deployed at a Tennessee fulfillment center for the holiday shopping season, Project Eluna will optimize sortation and eventually support preventive safety measures, helping plan ergonomic employee rotations and improve maintenance schedules. The system allows operators to spend less time analyzing dashboards and more time coaching teams, creating safer work environments while enabling smarter, faster decision-making across Amazon's global operations network.
Smart Delivery Glasses for Drivers
Amazon is developing innovative smart glasses technology designed to transform the delivery experience for its drivers. This wearable system serves as a driver’s companion throughout the delivery journey, allowing drivers to work hands-free while keeping their focus on safety and surroundings. The smart glasses display essential information directly in the driver's field of vision, enabling them to scan packages, follow turn-by-turn walking directions, and capture proof of delivery without needing to reference a smartphone. Designed with input from hundreds of Delivery Associates, the system enhances safety by keeping drivers' eyes forward while making deliveries more seamless. The glasses also leverage AI and computer vision to detect potential hazards like pets or uneven walkways, sharing that information to benefit future deliveries.
New Virtual Reality Training for Delivery Drivers
Amazon is revolutionizing delivery driver training with immersive virtual reality modules that prepare drivers for real-world challenges before they hit the road at Integrated Last Mile Driver Academies (iLMDA). More than 300,000 drivers have completed the VR training since 2022. Based on the positive impact and enthusiastic feedback, iLMDA is projected to grow to more than 95 delivery stations across North America by December 2026, bringing enhanced safety training to thousands more drivers. The newest program to the iLMDA, is the Enhanced Vehicle Operation Learning Virtual Experience (EVOLVE). It’s a driving simulator that recently launched in Colorado, Maryland, and Florida facilities. This driving simulator provides immediate feedback on performance to learners and prompts hands-on critical defensive driving skills development in a safe, standardized virtual environment. More than 6,000 newly onboarded drivers have participated in EVOLVE, with a behind-the-wheel participation rate over 90%. Amazon anticipates 40 iLMDA sites will offer the EVOLVE experience by the end of 2026.
More Delivery Innovations Designed for Speed
Amazon is on track to deliver at its fastest speeds ever for Prime members globally in 2025, with more total items arriving the same or next day than ever before through technological innovation, strategic facility placement, and specialized delivery methods. The company's $4 billion investment is tripling its rural delivery network by 2026, bringing Same-Day and Next-Day Delivery to more communities. AI-powered demand prediction places inventory closer to customers, while Amazon Pharmacy now offers prescription medications for Same-Day Delivery in over a dozen major cities including New York, Los Angeles, and Seattle—with recently announced kiosks, delivering medications in minutes. Specialized vehicles ensure optimal delivery in different environments—from e-cargo bikes in dense cities to drones in Arizona. Meanwhile, sustainable Same-Day sites like Sacramento's Zero Carbon-certified fulfillment center prove speed and sustainability can coexist. Amazon has also expanded Same-Day Delivery to include perishable grocery items, allowing customers to receive fresh produce and other temperature-sensitive items within hours.
Free Home Delivery Program Extended
Amazon is extending its commitment to fighting hunger by continuing its free home food delivery program through 2028. This initiative ensures that food-insecure families and individuals have access to essential groceries, further demonstrating Amazon's dedication to community support and social responsibility.
Q: What is Blue Jay and how does it help Amazon's operations?
A: Blue Jay is a next-generation robotics system that coordinates multiple arms to perform picking, stowing, and consolidating tasks simultaneously. This technology reduces repetitive tasks for employees, allowing them to focus on higher-value work and improving overall efficiency.
Q: How does Project Eluna assist operations teams?
A: Project Eluna is an agentic AI model that processes real-time and historical data to provide operational insights in natural language. It helps operators anticipate bottlenecks, optimize sortation, and plan ergonomic employee rotations, leading to safer and more efficient work environments.
Q: What are the benefits of Amazon's smart delivery glasses for drivers?
A: Amazon's smart delivery glasses display essential information directly in the driver's field of vision, allowing them to work hands-free and stay focused on safety. The glasses also use AI and computer vision to detect potential hazards, enhancing the overall delivery experience.
Q: How does Amazon's virtual reality training for delivery drivers work?
A: Amazon's virtual reality training modules, part of the Integrated Last Mile Driver Academies (iLMDA), prepare drivers for real-world challenges. The Enhanced Vehicle Operation Learning Virtual Experience (EVOLVE) is a driving simulator that provides immediate feedback and helps develop critical defensive driving skills.
Q: What is Amazon's commitment to Same-Day and Next-Day Delivery?
A: Amazon is on track to deliver at its fastest speeds ever for Prime members globally in 2025. The company is investing $4 billion to triple its rural delivery network by 2026 and using AI-powered demand prediction to place inventory closer to customers, ensuring more items arrive the same or next day.