Amazon's Blue Jay, Project Eluna: Transforming Operations with Advanced Rob

Published Date : 23/10/2025 

Amazon introduces Blue Jay and Project Eluna, two groundbreaking technologies that combine robotics and AI to enhance safety, efficiency, and employee satisfaction in its operations. 

Every time Amazon innovates across its operations network, the focus is on making work safer, smarter, and more rewarding for employees. Just ahead of this year’s busiest shopping season, two new systems—Blue Jay and Project Eluna—answer this call. These systems integrate robotics and AI to reduce physically demanding tasks, simplify decisions, and open new career opportunities for the employees who keep Amazon moving.

“Amazon is committed to using the latest in AI and robotics to create the best possible experience for our employees and customers,” says Tye Brady, chief technologist for Amazon Robotics. “Our goal is to make technology the most practical and powerful tool it can be, ensuring that work becomes safer, smarter, and more rewarding.”

Blue Jay and Project Eluna build on recent advancements like Vulcan and DeepFleet, extending Amazon’s approach to physical AI—technology that learns from contact, coordinates at scale, and supports people in the real world.

Blue Jay: Lightening Repetitive Work and Accelerating Delivery

Blue Jay is an extra set of hands that helps employees with tasks involving reaching and lifting. It’s a next-generation robotics system that coordinates multiple robotic arms to perform multiple tasks simultaneously. This system collapses what used to be three separate robotic stations into one streamlined workspace that can pick, stow, and consolidate items in a single place. The result is more support for front-line employees and greater efficiency in less physical space.

Visually, Blue Jay operates like a juggler who never drops a ball—only here, the “balls” are tens of thousands of items moving at high speed. It’s also like a conductor leading an orchestra, with every motion in harmony.

Blue Jay’s development moved from concept to production in just over a year—a process that formerly took three or more years for earlier Amazon systems like Robin, Cardinal, or Sparrow. This accelerated timeline is thanks to advancements in AI, which allowed engineers to iterate on dozens of prototypes using digital twins. These are advanced simulations that use real physics to accelerate development. Combined with the AI, data, and learned experiences of Amazon’s current robot fleet, systems like Blue Jay can be built smarter and more quickly.

Blue Jay is already being tested in production at one of Amazon’s facilities in South Carolina, where it can pick, stow, and consolidate approximately 75% of all the various types of items stored at the site. Over time, it will serve as a core technology powering Amazon’s Same-Day sites, meaning faster deliveries at low cost for customers and smarter tools and safer work for employees.

Project Eluna: Giving Operators More Foresight with Fewer Dashboards

Operations managers constantly monitor dozens of dashboards while responding to technology breakdowns, reallocating resources, and making rapid-fire decisions. Project Eluna acts like an extra teammate, helping reduce this cognitive load. Project Eluna is an agentic AI system designed to act with a degree of autonomy, reasoning through complex operational situations and recommending actions to operators. It pulls in historical and real-time data across a building to anticipate bottlenecks and keep operations running smoothly.

Project Eluna will be piloted at a fulfillment center in Tennessee to assist operators this holiday season, initially working on sortation optimization. Operators can ask questions like, “Where should we shift people to avoid a bottleneck?” and receive clear, data-backed recommendations. The goal is to reduce the need to put out fires and increase foresight.

Employees at the Center: Safer Work, Smarter Tools, Greater Opportunity

Across these innovations, the goal is consistent: reduce highly repetitive tasks, improve ergonomics, and expand career pathways. Blue Jay helps keep employees working in their ergonomic “power zone,” reducing repetitive reaching and lifting. Project Eluna helps leaders plan better and spend more time coaching teams rather than chasing data.

Amazon is also investing in training to ensure employees feel confident working with AI-supported tools. Through education programs like Career Choice and apprenticeships in mechatronics and robotics, employees can gain the skills needed to work with these advanced systems. New AI education offerings help employees understand where these systems fit into daily work and careers.

Building on a Foundation of Innovation

Blue Jay and Project Eluna join other new robotics and AI systems launched this year, including Vulcan, Amazon’s first robot with a sense of touch designed to assist with ergonomically challenging tasks, and DeepFleet, an AI foundation model that coordinates large fleets of mobile robots across facilities. Together, these systems illustrate how AI that learns from the physical world can improve the workplace and enhance the employee experience.

This workplace innovation is particularly important since no company has created more jobs in the U.S. over the past decade than Amazon. The company continues to grow and is actively hiring at operations facilities across the country, with recent announcements to fill 250,000 positions for the holiday season.

“The real headline isn’t about robots,” Brady said. “It’s about people—and the future of work we’re building together.”

Next, learn about Amazon’s newest innovation: Smart glasses designed to enhance the delivery experience. 

Frequently Asked Questions (FAQS): 

Q: What is Blue Jay?

A: Blue Jay is a next-generation robotics system by Amazon that coordinates multiple robotic arms to perform tasks like picking, stowing, and consolidating items, reducing physical strain on employees and increasing efficiency.

Q: How does Project Eluna help operations managers?

A: Project Eluna is an agentic AI system that helps operations managers by anticipating bottlenecks, making data-backed recommendations, and reducing the cognitive load of monitoring multiple dashboards.

Q: What is the main goal of these new technologies?

A: The main goal of Blue Jay and Project Eluna is to make work safer, smarter, and more rewarding for Amazon employees while improving overall operational efficiency and customer satisfaction.

Q: How is Amazon training employees to use these new technologies?

A: Amazon is investing in training programs like Career Choice and apprenticeships in mechatronics and robotics to ensure employees feel confident and skilled in working with AI-supported tools.

Q: What other recent innovations has Amazon launched in this area?

A: Amazon has also launched Vulcan, a robot with a sense of touch for ergonomically challenging tasks, and DeepFleet, an AI foundation model that coordinates large fleets of mobile robots across facilities. 

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