Backbase Taps Chris Shayan to Lead AI, Transforming Banking Sector

Published Date: 03/07/2024

Backbase, a leading digital banking platform provider, has appointed Chris Shayan as its new Head of Artificial Intelligence to drive AI adoption and innovation in banking.

Backbase, a pioneer in digital banking transformation, has announced the appointment of Chris Shayan as its new Head of Artificial Intelligence. This strategic move is set to significantly advance Backbase's AI vision and adoption across its tech offering, reinforcing its commitment to re-architecting banking around the customer.

Backbase is leading digital banking transformation by helping financial institutions modernize their customer journeys and optimize operations. The integration of AI into the Engagement Banking Platform (EBP) is a critical step in this mission. With Chris Shayan on board, Backbase is poised to drive innovation and growth in the banking industry.

Chris Shayan brings a wealth of expertise and hands-on experience with AI to Backbase. A digital leader renowned for scaling digital banking transformation programs, Chris has a demonstrated ability of driving business growth through technology. His primary focus on LLMs (large language models) and AI is expected to further revolutionize Backbase's on-going momentum in building the world's leading Engagement Banking platform.

In his previous roles, Chris has led digital transformation at TCB and HD Bank, achieving remarkable results in customer growth, digital adoption, and operational efficiency. At Backbase, he will be responsible for developing a robust Gen AI track that will empower banks to enhance productivity and further accelerate their modernization efforts.

This appointment marks a significant milestone in Backbase's mission to re-architect banking around the customer. It not only drives the company's commitment to amplifying AI initiatives in R&D but also marks the inception of a new Center of Excellence (COE) in Vietnam, supported by a team of dedicated subject matter experts. This will increase the number of Backbase employees based in the country to over 40, further strengthening Backbase's footprint in the APAC region.

Chris Shayan expressed excitement about this development, highlighting the alignment of Backbase's commitment to innovation with his own vision  'I'm particularly interested in leveraging LLMs to personalize and innovate the customer journey, unlocking new avenues for banks to increase customer lifetime value. The recognition of the exceptional talent pool in Vietnam further solidifies the company's vision of synergies that promise to address complex banking challenges and position Backbase as a leader in AI-driven banking solutions.

FAQS:

Q: What is Chris Shayan's role at Backbase?

A: Chris Shayan has been appointed as the new Head of Artificial Intelligence at Backbase.

Q: What is Chris Shayan's background and experience?

A: Chris Shayan has a wealth of expertise and hands-on experience with AI, having led digital transformation at TCB and HD Bank, and achieving remarkable results in customer growth, digital adoption, and operational efficiency.

Q: What is the significance of Chris Shayan's appointment at Backbase?

A: Chris Shayan's appointment marks a significant milestone in Backbase's mission to re-architect banking around the customer, driving innovation and growth in the banking industry.

Q: What is the focus of Chris Shayan's work at Backbase?

A: Chris Shayan's primary focus is on LLMs (large language models) and AI, which is expected to further revolutionize Backbase's on-going momentum in building the world's leading Engagement Banking platform.

Q: What is the impact of Chris Shayan's appointment on Backbase's strategy and the industry?

A: Chris Shayan's appointment drives Backbase's commitment to amplifying AI initiatives in R&D, marks the inception of a new Center of Excellence (COE) in Vietnam, and positions Backbase as a leader in AI-driven banking solutions.

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