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Published Date : 12/06/2025
Clarifying Björn Ulvaeus's stance on AI and artists' copyright, Simon McEnery highlights the Abba songwriter's commitment to protecting creators from profit-seeking tech companies.
Clarifying Björn Ulvaeus's stance on AI and artists' copyright, Simon McEnery highlights the Abba songwriter's commitment to protecting creators from profit-seeking tech companies.
Your article about Björn Ulvaeus implies that he disagrees with artists who want to protect their copyright because he believes AI isn’t a “creative threat” (Super Trouper meets supercomputer: AI helping Abba star to write musical, 4 June).
In fact, in his role as president of the International Confederation of Societies of Authors and Composers (CISAC), Ulvaeus has spoken in discussions with the UK government about protection for artists from “profit-seeking tech companies.”
In a speech to MPs and peers, he said: “Copyright is the oxygen which creators and the creative economy depend on for their existence and survival. They cannot be sacrificed.”
It is also worth noting that your article described the “Abbatars” in the Abba Voyage show as holograms, which they very much aren’t.
Simon McEnery
Salisbury
Frequently Asked Questions (FAQS):
Frequently Asked Questions (FAQS):
Q: What is Björn Ulvaeus's role in CISAC?
A: Björn Ulvaeus serves as the president of the International Confederation of Societies of Authors and Composers (CISAC), an organization dedicated to protecting the rights of creators.
Q: What did Björn Ulvaeus say about copyright in his speech to MPs and peers?
A: Björn Ulvaeus stated that 'Copyright is the oxygen which creators and the creative economy depend on for their existence and survival. They cannot be sacrificed.'
Q: What is the Abba Voyage show?
A: The Abba Voyage show is a live performance featuring digital avatars of the Abba members, known as 'Abbatars,' performing alongside a live band.
Q: Are the 'Abbatars' in the Abba Voyage show holograms?
A: No, the 'Abbatars' in the Abba Voyage show are not holograms. They are digital avatars created using advanced technology to mimic the appearance and performance of the original Abba members.
Q: How does AI pose a threat to artists' copyright?
A: AI can generate content that mimics the style of artists, potentially leading to unauthorized use of their work. This can undermine the value of their creative efforts and reduce their ability to earn from their creations.
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