Google Pixel 10 Boosts AI in Smartphones

Published Date : 21/08/2025 

Google has unveiled its latest Pixel 10 smartphones, packed with advanced AI features designed to enhance user experience, from fetching vital information to improving photo quality. 

Google on Wednesday unveiled a new line-up of Pixel smartphones, infused with a significant dose of artificial intelligence (AI). These new features are designed to do everything from fetching vital information stored on the devices to helping improve photos as they’re being taken.

The AI expansion on the four Pixel 10 models amplifies Google’s efforts to broaden the use of a technology that is already starting to reshape society. At the same time, Google is taking a swipe at Apple’s Achilles’ heel on the iPhone. Apple has so far only been able to introduce a few basic AI features on the iPhone and has not delivered on last year’s promise to provide a more conversational and versatile version of its often-blundering virtual assistant, Siri.

Without mentioning the iPhone by name, Google has already been mocking Apple’s missteps in online ads promoting the four new Pixel models as smartphones loaded with AI technology that consumers won’t have to wait for more than a year to arrive.

“There has been a lot of hype about this and, frankly, a lot of broken promises, too,” Google executive Rick Osterloh said during a 75-minute presentation in New York about the new Pixel phones. The event was emceed by late-night TV show host Jimmy Fallon.

Google, in contrast, has been steadily increasing the amount of AI it began to implant on its Pixels since 2023, with this year’s models taking it to another level. “We think this year we have a game-changing phone with game-changing technology,” Osterloh said.

Taking advantage of a more advanced processor, Google is introducing a new AI feature on the Pixel 10 phones called “Magic Cue.” This feature is designed to serve as a digital mind reader that automatically fetches information stored on the devices and displays the data at the time it’s needed. For instance, if a Pixel 10 user is calling an airline, Magic Cue is supposed to instantaneously recognize the phone number and display the flight information if it’s in Gmail or a Google Calendar.

The Pixel 10 phones will also come with a preview feature of a new AI tool called “Camera Coach,” which will automatically suggest the best framing and lighting angle as the lens is being aimed at a subject. Camera Coach will also recommend the best lens mode to use for an optimal picture.

The premium models — Pixel 10 Pro and Pixel 10 Pro XL — will also include a “Super Res” option that deploys a combination of software and AI tricks to zoom up to 100 times the resolution to capture the details of objects located miles away from the camera. The AI wizardry could happen without users even realizing it’s happening, making it even more difficult to know whether an image captured in a photo reflects how things really looked at the time a picture was taken or was modified by technology.

The Pixel 10 will also be able to almost instantaneously translate phone conversations into a range of different languages using the participants' own voices. Google is also offering a free one-year subscription to its AI Pro plan to anyone who buys the more expensive Pixel 10 Pro or Pixel 10 Pro XL models in hopes of hooking more people on the Gemini toolkit it has assembled to compete against OpenAI’s ChatGPT.

The prices on all four Pixel 10 models will remain unchanged from last year’s Pixel 9 generation, with the basic starting at $800 and the Pro selling for $1,000, the Pro XL at $1,200, and a foldable version at $1,800. All the Pixel 10s except the foldable model will be in stores on August 28. The Pixel 10 Pro Fold will be available starting October 9.

Although the Pixel smartphone remains a small player compared to the dominance of the iPhone and Samsung’s Galaxy models, Google’s ongoing advances in AI while holding the line on its marquee devices raise the competitive stakes. “In the age of AI, it is a true laboratory of innovation,” Forrester Research analyst Thomas Husson said of the Pixel.

Apple, in particular, will be facing more pressure than usual when it introduces the next-generation iPhone next month. Although the company has already said the smarter Siri won’t be ready until next year at the earliest, Apple will still be expected to show some progress in AI to demonstrate the iPhone is adapting to technology’s AI evolution rather than tilting toward gradual obsolescence.

Apple’s pricing of the next iPhone will also be under the spotlight, given that the devices are made in China and India — two of the prime targets in President Donald Trump’s trade war. However, Apple appeared to gain a reprieve from Trump’s most onerous threats earlier this month by adding another $100 billion on top of an earlier $500 billion investment pledge to the U.S. The tariff relief may enable Apple to minimize or even avoid price increases for the iPhone, just as Google has done with the Pixel 10 models. 

Frequently Asked Questions (FAQS): 

Q: What are the key AI features of the Pixel 10?

A: The Pixel 10 features include 'Magic Cue,' which fetches information at the right time, 'Camera Coach,' which suggests the best photo settings, and 'Super Res,' which enhances zoom capabilities.

Q: How does the Pixel 10 compare to the iPhone in terms of AI?

A: The Pixel 10 offers more advanced AI features compared to the iPhone, which still lacks many promised AI enhancements and a more conversational Siri.

Q: What is the pricing for the Pixel 10 models?

A: The Pixel 10 starts at $800, the Pixel 10 Pro at $1,000, the Pixel 10 Pro XL at $1,200, and the foldable version at $1,800.

Q: When will the Pixel 10 models be available?

A: The Pixel 10, 10 Pro, and 10 Pro XL will be available on August 28, while the foldable model will be available on October 9.

Q: What is Google's strategy with the Pixel 10 in the competitive smartphone market?

A: Google is using advanced AI features to differentiate the Pixel 10 from competitors like the iPhone and Samsung Galaxy, aiming to capture more market share through innovation. 

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