Mango Teen's AI-Generated Campaign Ignites Fashion Revolution for Sunset Dream Collection

Published Date: 11/07/2024

Mango Teen unveils its first AI-generated campaign, created in collaboration with internal teams and AI technology, for its limited-edition Sunset Dream collection.

In a groundbreaking move, Mango has launched an entirely AI-generated campaign for its Mango Teen line, showcasing the brand's commitment to innovation in the fashion industry. The limited-edition Sunset Dream collection is the first to benefit from this technological breakthrough.

According to Jordi Alex, Chief Information Technology Officer at Mango, 'Artificial intelligence is a technological revolution that offers significant opportunities. It should serve as a co-pilot to enhance our employees' capabilities and amplify our creativity. Technology will either make us more human or it won't.'

The campaign was developed through a collaborative effort involving various internal teams, including the photography studio, design, art, and styling teams, as well as dataset and AI model training experts. The creation process began with photographing each garment in the collection, which was then used to train a generative AI model capable of placing real garments on a model.

Once the AI-generated images were produced, the art team selected, retouched, edited, and finalized them in the photography studio. This feat is a testament to Mango's ongoing investment in AI technology, having implemented over 15 AI platforms across its value chain since 2018, including pricing and personalization.

Earlier this year, Mango opened its first immersive store on Roblox, a virtual Outfit Shopping Mall, where users can purchase Mango Teen digital clothing and products for their avatars. This campaign marks a significant milestone in the company's digital transformation journey.

  Information  Mango is a multinational fashion retailer founded in 1984 in Barcelona, Spain. With a strong presence in over 110 countries, the brand is known for its trendy, high-quality clothing and accessories for men, women, and children.

   Mango is a leader in the fashion industry, committed to innovation and sustainability. With a history spanning over three decades, the company continues to push boundaries, incorporating cutting-edge technology and creativity into its operations.

FAQS:

Q: What is the name of the limited-edition collection featured in Mango Teen's AI-generated campaign?

A: The limited-edition collection is called Sunset Dream.

Q: What technology was used to create the campaign images?

A: A generative AI model was trained using photographs of each garment in the collection, which was then used to place real garments on a model.

Q: How many AI platforms has Mango implemented across its value chain since 2018?

A: Mango has implemented over 15 AI platforms across its value chain since 2018.

Q: What is Mango's first immersive store on Roblox?

A: Mango's first immersive store on Roblox is a virtual Outfit Shopping Mall, where users can purchase Mango Teen digital clothing and products for their avatars.

Q: What is Mango's approach to artificial intelligence?

A: According to Jordi Alex, Chief Information Technology Officer at Mango, artificial intelligence should serve as a co-pilot to enhance employees' capabilities and amplify creativity."

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