Mango's AI Fashion Revolution: A Recipe for Success

Published Date: 16/07/2024

Mango's strong first-half revenue is aided by its innovative use of artificial intelligence in fashion, including a first-of-its-kind AI-generated campaign for its Teen Sunset collection.

Barcelona-based fashion brand Mango has reported a record-breaking first half of the year, with revenue exceeding 1.543 billion euros, a 6.3% increase from the previous year. Despite inflation and global politics, the brand's collections and value propositions have resonated with customers in Spain and international markets, including the US.

With a strong commitment to innovation, Mango has been leveraging artificial intelligence to drive its business forward. The fashion retailer's latest move is the creation of its first campaign entirely using AI for its limited edition Sunset Dream collection, part of its youth line Mango Teen. The campaign features a visual with a model and outdoors sunset-themed background for each of the over 10 garments that make up the collection.

According to Jordi Álex Moreno, Mango's chief technology information officer, the AI-driven approach has provided valuable insights and creative guidance across various aspects of the campaign. The technology has been used to co-curate visual elements and inspiration, compile a cohesive mood board, and even generate the images for the campaign.

Mango's use of AI is not limited to this campaign. The company has developed over 15 machine learning platforms since 2018 that apply artificial intelligence at different points of its value chain. These tools aid in tasks such as pricing, personalization, and customer service. For instance, Midas helps with pricing policy on mango.com and in retail stores, while Gaudi provides product recommendations to customers.

The brand's expansion plans include opening over 500 stores globally in the next three years, with a goal of exceeding 4 billion euros in revenue by 2026. Mango's 4E Strategic Plan aims to reinforce its differentiated value proposition and promote operational excellence through technological development and data management.

Mango's innovative approach to fashion has been paying off, with its online segment increasing revenue and representing nearly 33% of total revenue. The brand's commitment to AI is set to continue, with plans to further integrate the technology into its business operations.

  Information  Mango is a Spanish fashion brand founded in 1984. The company is headquartered in Barcelona and has over 2,700 stores in more than 115 markets worldwide.

   Mango is a leading fashion brand known for its high-quality, on-trend clothing. With a strong commitment to innovation and customer satisfaction, the company continues to drive growth and expansion globally.

FAQS:

Q: What is Mango's revenue for the first half of the year?

A: Mango reported revenue of over 1.543 billion euros for the first half of the year, a 6.3% increase from the previous year.

Q: What is Mango's 4E Strategic Plan?

A: Mango's 4E Strategic Plan aims to reinforce its differentiated value proposition, promote operational excellence, and exceed revenue of 4 billion euros by 2026.

Q: How many machine learning platforms has Mango developed since 2018?

A: Mango has developed over 15 machine learning platforms since 2018 that apply artificial intelligence at different points of its value chain.

Q: What is the goal of Mango's expansion plans?

A: Mango's expansion plans include opening over 500 stores globally in the next three years, with a goal of exceeding 4 billion euros in revenue by 2026.

Q: How many stores does Mango have globally?

A: Mango has over 2,700 stores in more than 115 markets worldwide.

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