NVIDIA and European Broadcasting Union Collaborate on Sovereign AI for Publ

Published Date : 11/06/2025 

NVIDIA and the European Broadcasting Union (EBU) have partnered to advance sovereign AI and cloud technologies, ensuring that European public service media can benefit from local infrastructure and data protection rules. 

In a new effort to advance sovereign AI for European public service media, NVIDIA and the European Broadcasting Union (EBU) are working together to give the media industry access to high-quality and trusted cloud and AI technologies.

Announced at NVIDIA GTC Paris at VivaTech, NVIDIA’s collaboration with the EBU — the world’s leading alliance of public service media with more than 110 member organizations in 50+ countries, reaching an audience of over 1 billion — focuses on helping build sovereign AI and cloud frameworks, driving workforce development, and cultivating an AI ecosystem to create a more equitable, accessible, and resilient European media landscape.

The work will create better foundations for public service media to benefit from European cloud infrastructure and AI services that are exclusively governed by European policy, comply with European data protection and privacy rules, and embody European values.

Sovereign AI ensures nations can develop and deploy artificial intelligence using local infrastructure, datasets, and expertise. By investing in it, European countries can preserve their cultural identity, enhance public trust, and support innovation specific to their needs.

“We are proud to collaborate with NVIDIA to drive the development of sovereign AI and cloud services,” said Michael Eberhard, chief technology officer of public broadcaster ARD/SWR, and chair of the EBU Technical Committee. “By advancing these capabilities together, we’re helping ensure that powerful, compliant, and accessible media services are made available to all EBU members — powering innovation, resilience, and strategic autonomy across the board.”

To support the development of sovereign AI technologies, NVIDIA and the EBU will establish frameworks that prioritize independence and public trust, helping ensure that AI serves the interests of Europeans while preserving the autonomy of media organizations.

Through this collaboration, NVIDIA and the EBU will develop hybrid cloud architectures designed to meet the highest standards of European public service media. The EBU will contribute its Dynamic Media Facility (DMF) and Media eXchange Layer (MXL) architecture, aiming to enable interoperability and scalability for workflows, as well as cost- and energy-efficient AI training and inference. Following open-source principles, this work aims to create an accessible, dynamic technology ecosystem.

The collaboration will also provide public service media companies with the tools to deliver personalized, contextually relevant services and content recommendation systems, with a focus on transparency, accountability, and cultural identity. This will be realized through investment in sovereign cloud and AI infrastructure and software platforms such as NVIDIA AI Enterprise, custom foundation models, large language models trained with local data, and retrieval-augmented generation technologies.

As part of the collaboration, NVIDIA is also making available resources from its Deep Learning Institute, offering European media organizations comprehensive training programs to create an AI-ready workforce. This will support the EBU’s efforts to help ensure news integrity in the age of AI.

In addition, the EBU and its partners are investing in local data centers and cloud platforms that support sovereign technologies, such as NVIDIA GB200 Grace Blackwell Superchip, NVIDIA RTX PRO Servers, NVIDIA DGX Cloud, and NVIDIA Holoscan for Media — helping members of the union achieve secure and cost- and energy-efficient AI training, while promoting AI research and development.

Collaboration within the media sector is essential for the development and application of comprehensive standards and best practices that ensure the creation and deployment of sovereign European cloud and AI.

By engaging with independent software vendors, data center providers, cloud service providers, and original equipment manufacturers, NVIDIA and the EBU aim to create a unified approach to sovereign cloud and AI.

This work will also facilitate discussions between the cloud and AI industry and European regulators, helping ensure the development of practical solutions that benefit both the general public and media organizations.

“Building sovereign cloud and AI capabilities based on EBU’s Dynamic Media Facility and Media eXchange Layer architecture requires strong cross-industry collaboration,” said Antonio Arcidiacono, chief technology and innovation officer at the EBU. “By collaborating with NVIDIA, as well as a broad ecosystem of media technology partners, we are fostering a shared foundation for trust, innovation, and resilience that supports the growth of European media.”

Learn more about the EBU. Watch the NVIDIA GTC Paris keynote from NVIDIA founder and CEO Jensen Huang at VivaTech, and explore GTC Paris sessions. 

Frequently Asked Questions (FAQS): 

Q: What is the main goal of the collaboration between NVIDIA and the EBU?

A: The main goal is to advance sovereign AI and cloud technologies for European public service media, ensuring compliance with European data protection and privacy rules, and promoting cultural identity and public trust.

Q: What is sovereign AI and why is it important?

A: Sovereign AI refers to the development and deployment of artificial intelligence using local infrastructure, datasets, and expertise. It is important because it helps preserve cultural identity, enhance public trust, and support innovation specific to local needs.

Q: What are the key components of the collaboration?

A: The key components include developing hybrid cloud architectures, providing training programs for an AI-ready workforce, and investing in local data centers and cloud platforms that support sovereign technologies.

Q: How will this collaboration benefit public service media companies?

A: Public service media companies will gain access to personalized, contextually relevant services and content recommendation systems, with a focus on transparency, accountability, and cultural identity.

Q: What role will European regulators play in this collaboration?

A: European regulators will be involved in discussions to ensure the development of practical solutions that benefit both the general public and media organizations, aligning with European standards and policies. 

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