Sarajevo Conference on AI in Media

Published Date::27/09/2024

Experts in journalism, artificial intelligence, and law gathered in Sarajevo to discuss the opportunities and challenges of AI in media.

The European Union in Bosnia and Herzegovina recently organized a conference on the use of artificial intelligence in media, bringing together experts in journalism, artificial intelligence, and law from Bosnia and Herzegovina, the region, and the European Union.

The conference presented a study on the uses of artificial intelligence in media in Bosnia and Herzegovina, commissioned by the EU. The study assessed the perceptions of media professionals about AI, reviewed their skills in using AI, and analyzed the regulatory framework.

Ferdinand Koenig, Head of Communications and Spokesperson of the EU in BiH, emphasized the importance of balancing the opportunities offered by AI with ethical responsibilities.

FAQS:

"Q: What was the purpose of the conference on artificial intelligence in media in Sarajevo?

A: The conference aimed to discuss the opportunities and challenges of AI in media, and to present a study on the uses of AI in media in Bosnia and Herzegovina.

Q: What were the main findings of the study on AI in media in Bosnia and Herzegovina?

A: The study found that almost two-thirds of surveyed respondents use some AI tool in their everyday work, but also face major challenges in terms of their knowledge for the effective and ethical use of AI.

Q: What is the role of EU legislation in regulating AI in media?

A: The EU's legislative framework includes two key legal acts: the Artificial Intelligence Act and the Digital Services Act, which provide a framework for regulating AI in media.

Q: What are the broader social implications of AI in media?

A: The emergence of generative artificial intelligence has raised concerns about its potential impact on disinformation, and the need for safeguards established by EU legislation or through self-regulation.

Q: What is the importance of responsible and ethical use of AI in media?

A: The responsible and ethical use of AI in media is crucial to ensure transparency, accuracy, and professionalism, and to prevent the misuse of AI that could have a damaging effect on society.

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