Published Date : 06/06/2025
To boost data collection in financial and capital markets, Statisense, a digital analytics firm, is set to launch Immortal AI — a new data platform aimed at transforming how African businesses use information. This innovative platform arrives at a critical moment, as over 90 percent of African businesses currently rely on guesswork rather than data-driven insights.
With Immortal AI, Statisense aims to bridge the gap between decision-makers and the embedded, unharnessed value within their customer and operational data. According to Femi Bejide, the chief executive officer of Statisense, the platform is designed to address the challenge of lack of actionable data insights in Africa’s business landscape.
“For too long, businesses across the continent have lacked the tools, time, or talent to transform raw data into actionable strategy: that ends now,” Bejide stated. “This is not just about AI. This is about giving African businesses the clarity and precision that a simplified data insights platform provides. We’re not just building dashboards. We’re helping keep businesses alive with embedded intelligence,” he added.
The launch of Immortal AI comes as Africa’s AI market is projected to reach nearly $4.92 billion by 2025, with Nigeria among the top three countries for AI-focused companies on the continent. However, despite this growth, nine out of 10 African businesses face a shortage of AI expertise, and two-thirds are investing in professional development to address the gap.
Speaking on the market potential, Bejide noted that over $2.5 billion in obtainable market for business insights in Africa remains largely untapped. The launch will be introduced through a series of events in June, targeting investors, executives, and technology professionals.
The goal of Immortal AI is to help African businesses shift from information overload to a competitive advantage by embedding intelligence into everyday operations. This platform is set to revolutionize the way businesses in Africa make data-driven decisions, ultimately driving growth and innovation in the region.
Statisense is committed to empowering African businesses with the tools they need to succeed in the digital age. By providing actionable insights and embedded intelligence, Immortal AI is poised to be a game-changer in the African market.
Q: What is Immortal AI?
A: Immortal AI is a new data platform launched by Statisense, designed to transform how African businesses use information for strategic decision-making.
Q: Why is Immortal AI important for African businesses?
A: Immortal AI is important because it provides actionable data insights, helping businesses shift from guesswork to data-driven decision-making, which can lead to better performance and growth.
Q: What challenge does Immortal AI address?
A: Immortal AI addresses the challenge of lack of actionable data insights in Africa’s business landscape, where many businesses lack the tools or expertise to transform raw data into strategic insights.
Q: What is the market potential for Immortal AI in Africa?
A: The market potential for Immortal AI in Africa is significant, with an obtainable market of over $2.5 billion for business insights that remains largely untapped.
Q: How will Immortal AI be launched?
A: Immortal AI will be launched through a series of events in June, targeting investors, executives, and technology professionals to introduce the platform and its capabilities.