The AI Revolution: Key Statistics for B2B Practitioners

Published Date: 19/06/2024

While AI discussions often revolve around its pitfalls and ethics, new research provides tangible insights into AI adoption and implementation. Here are the latest statistics for B2B practitioners.

As AI continues to transform the business landscape, marketers and salespeople are rapidly adopting the technology. According to recent research, 95% of businesses already use or plan to adopt AI before 2025. But what are the tangible benefits of AI adoption, and how are companies using it to inform their future strategies?

One key finding is that teams who already leverage AI are 7X more likely to meet or exceed their organizational goals, while those that have yet to adopt it are 3X more likely to miss their targets. This is because AI brings significant value to organizations, particularly in terms of improving productivity and enhancing customer engagement.

In fact, 96% of marketers are either actively using AI or acknowledging its potential, with 76% prioritizing it for its ability to improve productivity and 52% for its ability to enhance customer engagement. However, 63% of respondents lack internal AI expertise, particularly in data analysis and interpretation, and 43% are establishing ethical guidelines for AI use.

Another key statistic is that 77% of practitioners believe AI has moved beyond the hype, with software companies genuinely advancing AI technology in their products. This is reflected in the fact that 83% of buyers who purchased an AI platform within the last three months have already reported positive ROI.

As AI adoption continues to grow, it's clear that businesses that don't adapt will get left behind. With that in mind, here are some key takeaways for B2B practitioners 

  AI is no longer a trend, but a business imperative

  AI adoption can significantly improve productivity and customer engagement

  Companies must establish ethical guidelines for AI use

  AI has moved beyond the hype, with tangible benefits for businesses

FAQs:

Q: What percentage of businesses plan to adopt AI before 2025?

A: 95% of businesses already use or plan to adopt AI before 2025.

Q: What are the top benefits of AI adoption?

A: The top benefits of AI adoption are improving productivity and enhancing customer engagement.

Q: What percentage of marketers lack internal AI expertise?

A: 63% of marketers lack internal AI expertise, particularly in data analysis and interpretation.

Q: What percentage of buyers reported positive ROI from AI adoption?

A: 83% of buyers who purchased an AI platform within the last three months reported positive ROI.

Q: What percentage of practitioners believe AI has moved beyond the hype?

A: 77% of practitioners believe AI has moved beyond the hype and is providing tangible benefits to businesses.

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