Wimbledon and IBM Launch AI Match Chat and Improved Win Probability Tool

Published Date : 17/06/2025 

The All England Lawn Tennis Club and IBM have launched new AI features for Wimbledon 2025, including a real-time 'Match Chat' assistant and an enhanced 'Likelihood to Win' tool to enhance fan engagement. 

The All England Lawn Tennis Club and IBM have announced the introduction of new and enhanced AI-powered digital experiences for The Championships, Wimbledon 2025. Two key innovations are the 'Match Chat' assistant and an enhanced 'Likelihood to Win' tool, both designed to provide fans with real-time insights and analysis during live singles matches.

Match Chat, available on the Wimbledon App and wimbledon.com, is an interactive AI assistant that can answer fans' questions during live singles matches. Fans can engage with the assistant using either pre-written prompts or their own questions, such as 'who has converted more break points in the match?' or 'who is performing better in the match?'. Immediate responses and match analysis, delivered by AI, offer fans valuable insights and enrich their experience.

Match Chat is built with technologies on watsonx Orchestrate, including a collection of AI agents and large language models (LLMs), such as IBM Granite. These models are trained on the Wimbledon editorial style and the language of tennis, ensuring accurate and relevant responses. The assistant will also be available post-match in IBM Slamtracker for select high-profile match-ups.

The enhanced Likelihood to Win tool generates projections from a comprehensive, AI-powered analysis of player statistics, expert opinion, and match momentum. Leveraging IBM technologies, including Red Hat OpenShift, the tool allows developers to build, deploy, and scale applications quickly and efficiently across multiple environments. This feature aims to provide fans with a more engaging and interactive experience, offering a projected win percentage that can change throughout each game.

Together, these features aim to help Wimbledon create complementary experiences to further engage new and existing tennis fans globally. They offer fans more ways to interact with all the exciting action from the ladies' and gentlemen's singles matches as it unfolds.

Usama Al-Qassab, Marketing & Commercial Director at the All England Club, said, 'We are committed to providing fans with the best possible Wimbledon experience, whether they interact with us through TV, radio, digitally, or within the grounds. The innovations we have introduced in recent years, driven by generative AI, in conjunction with IBM, allow us to provide more exciting ways for our hundreds of millions of fans around the world to interact with The Championships. This year's new features will encourage the Wimbledon audience to immerse themselves and engage with all the match action like never before.'

Jonathan Adashek, Senior Vice President of Marketing and Communications for IBM, added, 'Solutions like Match Chat and Likelihood to Win show how AI on watsonx can deliver tennis fans the compelling real-time insight and match engagement they want around this historic tournament and its players. Our 35-year partnership with the All England Club is another example of how IBM helps clients unlock and achieve lasting value from their unique data using AI.'

The Championships, Wimbledon, will run from 30 June to 13 July 2025. To see the technology in action, visit wimbledon.com or download the Wimbledon App on your mobile device, available on the App Store and Google Play Store. Discover more about Wimbledon 2025 and how IBM is supporting sporting events worldwide at http://www.ibm.com/sports/wimbledon.

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs, and gain a competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications, and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently, and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions, and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity, and service.

The Championships, Wimbledon, is the oldest of the four tennis Grand Slams and the only one played on grass. Managed by The All England Lawn Tennis Club and staged on the Club's Grounds, Wimbledon has evolved from its origins as a private members' croquet club in 1868 to one of the world's biggest annual sporting events and one of the most well-respected brands in sport. Visit www.wimbledon.com and follow @wimbledon on all major social media platforms. 

Frequently Asked Questions (FAQS): 

Q: What is the 'Match Chat' assistant?

A: The 'Match Chat' assistant is an interactive AI tool that allows tennis fans to ask questions and receive real-time insights and analysis during live singles matches at Wimbledon 2025.

Q: How does the 'Likelihood to Win' tool work?

A: The 'Likelihood to Win' tool uses AI to generate projections based on player statistics, expert opinion, and match momentum, providing fans with a projected win percentage that updates throughout each game.

Q: Where can fans access these new AI features?

A: Fans can access the 'Match Chat' assistant and the 'Likelihood to Win' tool on the Wimbledon App and wimbledon.com.

Q: What technologies power these AI features?

A: These AI features are powered by IBM's watsonx Orchestrate, including AI agents, large language models (LLMs), and Red Hat OpenShift.

Q: What is the goal of these new AI features?

A: The goal of these new AI features is to enhance fan engagement and provide more interactive and insightful ways for fans to follow the action during Wimbledon 2025. 

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