Published Date : 10/06/2025
Apple has announced a suite of new artificial intelligence-powered tools under its 'Apple Intelligence' system, extending across the iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro. The rollout includes a mix of communication, productivity, and creative features, many of which are powered by on-device large language models designed to maintain user privacy and enable offline functionality.
Among the key additions is Live Translation, aimed at bridging language gaps in real-time. Integrated into Messages, FaceTime, and Phone, the tool offers automatic message translation and live captions on video and audio calls. All translations are processed on-device, keeping user conversations private.
For users looking to experiment creatively, Image Playground and Genmoji have received notable upgrades. People can now blend emojis with descriptive prompts to create personalized Genmoji, or use ChatGPT-powered image generation features to produce visuals in specific styles such as oil painting or vector art. The feature 'Any Style' allows users to describe or upload a photo and receive a tailor-made image. Apple has confirmed that data is only shared with ChatGPT when explicitly authorized by the user.
The update also enhances visual intelligence, allowing users to interact more intuitively with content on their screens. This includes identifying objects via the iPhone camera, retrieving additional information from supported apps, and streamlining tasks such as calendar entries. For example, when an event is detected on-screen, Apple Intelligence can extract relevant details like time and location and draft a calendar invite automatically.
Apple Intelligence is also being opened up to developers. They will gain access to the on-device foundation models, which the company claims are capable of running entirely without an internet connection. This move is expected to facilitate a wider adoption of intelligent features in third-party apps.
Support for Apple Intelligence will expand to eight more languages by the end of the year, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Traditional Chinese, and Vietnamese. These features are now available for testing and will be rolled out more broadly to compatible devices later in the year.
Q: What is 'Apple Intelligence'?
A: Apple Intelligence is a suite of AI-powered tools that enhance communication, productivity, and creativity across Apple devices like the iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro. These tools are designed to maintain user privacy and function offline.
Q: How does Live Translation work?
A: Live Translation is integrated into Messages, FaceTime, and Phone, providing real-time automatic message translation and live captions on video and audio calls. All translations are processed on-device to keep user conversations private.
Q: What are the new features in Genmoji and Image Playground?
A: Genmoji now allows users to blend emojis with descriptive prompts to create personalized emojis. Image Playground has been upgraded with ChatGPT-powered image generation, enabling users to create visuals in specific styles like oil painting or vector art.
Q: How does visual intelligence enhance user interaction?
A: Visual intelligence allows users to interact more intuitively with content on their screens. It includes features like object identification via the iPhone camera, retrieving additional information from supported apps, and automatically drafting calendar invites from detected events.
Q: What languages will Apple Intelligence support by the end of the year?
A: Apple Intelligence will expand to support Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Traditional Chinese, and Vietnamese by the end of the year.