YouTube Unveils AI Creative Partner and New Tools for Creators

Published Date : 17/09/2025 

YouTube has unveiled a suite of AI-powered tools for creators, including an AI-powered creative partner, enhanced likeness detection, and new features for YouTube Live and Shorts. 

YouTube, the world’s leading video-sharing platform, has announced a series of innovative AI-powered tools designed to empower creators. These new offerings were revealed during the company’s Made on YouTube event on Tuesday, September 16.

One of the most exciting new tools is the AI-powered creative partner, known as Ask Studio. This feature, integrated into YouTube Studio, acts as a virtual assistant for creators. Ask Studio can answer questions about the performance of a creator’s latest video, provide insights on audience reactions, and even offer suggestions on editing styles. According to Amjad Hanif, Vice President of Creator Products at YouTube, “It’ll provide personalized and actionable strategic insights based on knowledge of you as a Creator, your channel, and how YouTube works. We’ll keep adding more capabilities in the future.”

In addition to Ask Studio, YouTube has expanded the availability of its AI-powered likeness detection tool to all YouTube Partner Program creators. This tool is designed to help creators protect their identity by detecting, managing, and requesting the removal of unauthorized videos featuring their facial likeness. This is a significant step towards safeguarding the privacy and intellectual property of content creators on the platform.

For its livestreaming platform, YouTube Live, the company has introduced AI-powered highlights. This tool automatically identifies the most compelling moments from a livestream and creates ready-to-share Shorts. According to Aaron Filner, Senior Director of Product Management at YouTube, “It finds the most compelling moments from the livestream and automatically creates ready-to-share Shorts.”

YouTube has also announced a range of new creation tools for Shorts, its short-form video platform. These tools include the ability to generate video with sound, bring photos to life by applying motion from a video, apply new looks to video footage using styles like pop art or origami, and add objects to videos via a text description. The company is also experimenting with a feature called Edit with AI, which will generate a first draft of a video from the user’s raw camera roll footage. Dina Berrada, Director of Product, Generative AI Creation at YouTube, explained, “This gives you a solid starting point so you can jump straight to the fun part: personalizing your video and bringing your unique vision to life.”

To help creators earn more, YouTube has introduced an AI-powered system in YouTube Shopping that tags products in videos. Todd Sherman, Senior Director of Product Management, and Michael Beckmann, Director of Product Management, Data and Creator Earnings, stated, “We know tagging products can be time-consuming, so to make the experience better for creators, we’re leaning on an AI-powered system to identify the optimal moment a product is mentioned and automatically display the product tag at that time, capturing viewer interest when it’s highest.”

These new tools and features are part of Alphabet’s broader strategy to integrate AI across its products, from Google to Android and YouTube. Alphabet has been emphasizing the importance of AI in driving user engagement and growth, with the goal of making its products synonymous with AI innovation.

Overall, these new AI-powered tools from YouTube are designed to streamline the content creation process, enhance user experience, and provide creators with more opportunities to grow their channels and monetize their content. Whether you’re a seasoned creator or just starting out, these advancements are sure to make a significant impact on the YouTube ecosystem. 

Frequently Asked Questions (FAQS): 

Q: What is Ask Studio?

A: Ask Studio is an AI-powered creative partner integrated into YouTube Studio that can answer questions about video performance, audience reactions, and editing styles, providing personalized and actionable insights.

Q: How does the AI-powered likeness detection tool work?

A: The AI-powered likeness detection tool helps creators protect their identity by detecting, managing, and requesting the removal of unauthorized videos featuring their facial likeness.

Q: What are AI-powered highlights for YouTube Live?

A: AI-powered highlights for YouTube Live automatically identify the most compelling moments from a livestream and create ready-to-share Shorts, enhancing the viewer experience.

Q: What new creation tools are available for YouTube Shorts?

A: New creation tools for YouTube Shorts include generating video with sound, bringing photos to life with motion, applying new looks with styles like pop art or origami, and adding objects to videos via text descriptions.

Q: How does the AI-powered system in YouTube Shopping help creators?

A: The AI-powered system in YouTube Shopping automatically tags products in videos, identifying the optimal moment to display product tags and capturing viewer interest when it's highest. 

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