Published Date : 22/08/2025
The potential upside of Alphabet at current prices far outweighs any potential downside.
I'm sure I'm not alone when I say that artificial intelligence (AI) is becoming harder to escape than tourists in Times Square. Since the popularity of generative AI tools like ChatGPT brought the technology to the mainstream, businesses have been racing to integrate the technology into their operations.
Many AI-related companies have experienced huge stock-price growth with investors piling in to take advantage of the new momentum. Unfortunately, in many cases, this hype pushed these valuations well into expensive territory. There is one AI stock, however, with a surprisingly low price and huge upside: Google parent company Alphabet (GOOG 0.17%) (GOOGL 0.18%).
An attractive price for a world-class company
A stock's price itself doesn't tell you if it's 'cheap' or 'expensive;' a $500 stock could be cheap, and a $5 stock could be expensive when you consider the valuation. That said, with a company like Alphabet, I think it's fair to compare its valuation to companies within the 'Magnificent Seven' -- a name given to seven of the tech world's most valuable and influential companies. Alphabet is currently trading at around 20.5 times its projected earnings for the next 12 months. That's by far the cheapest of any Magnificent Seven stock, with the second-cheapest being Meta Platforms, trading at 28.2.
Alphabet's current price-to-earnings (P/E) ratio, which tells you how much you're paying per $1 of a company's profits, is 21.7, well below the S&P 500 tech sector's average of 38. This alone doesn't make Alphabet's stock cheap, but when you consider the company's earnings growth potential, the upside is hard to ignore.
AI has aided, not negatively impacted Google Search so far
In the second quarter, Alphabet's revenue and operating income both increased 14% year over year to $96.4 billion and $31.3 billion, respectively. Alphabet's main business, Google Search, revenue grew 12% to $54.2 billion.
Google Search's revenue growth is particularly important because there were some concerns that AI developments could negatively affect it, but that hasn't seemingly been the case thus far. The thought was that people using generative AI tools (ChatGPT, Grok, etc.) for searching instead of Google could cut into volume and how much it makes from click-throughs. However, this past quarter showed that AI developments have actually been a plus for Google. AI Overviews -- a summarize box that appears when you make certain searches -- has over 2 billion monthly users across 200 countries, and Alphabet said it has the fastest AI responses in the industry.
Alphabet also introduced AI Max last quarter, which is a suite of AI-powered tools and features that aid advertisers in Search campaigns. The company noted that advertisers who activate AI Max see 14% more conversions on their campaigns. From Alphabet's standpoint, the more conversions for advertisers, the better it is for its own business because advertisers will be more willing to keep spending to achieve good returns on their investments.
Alphabet has a full-stack AI operation
You can break down the AI ecosystem into three broad segments: research, training, and end applications. Some companies focus on a particular part of the ecosystem, but Alphabet has the benefit of operating in all three areas. Alphabet has DeepMind, an AI research company that is responsible for pioneering breakthroughs that have made AI as we know it today possible; it has Google Cloud that gives it the proper infrastructure for training its own AI models; and it has end applications like Google Gemini, which it can integrate directly into its products and services.
Having the full in-house stack gives Alphabet a unique advantage because it reduces dependence and allows the company to develop, test, and deploy AI fairly quickly. This is much different from companies like Microsoft or Apple, which rely heavily on OpenAI's technology for model development and integration.
AI aside, Alphabet is well positioned to be a market-beating stock for quite some time. At its current prices, it seems like one of the better big tech bargains on the market.
Q: What is the current P/E ratio of Alphabet?
A: Alphabet's current price-to-earnings (P/E) ratio is 21.7, which is well below the S&P 500 tech sector's average of 38.
Q: How has AI impacted Google Search revenue?
A: AI developments have actually been a plus for Google Search. AI Overviews, a summarize box that appears when you make certain searches, has over 2 billion monthly users across 200 countries, and Alphabet has the fastest AI responses in the industry.
Q: What is AI Max and how does it benefit advertisers?
A: AI Max is a suite of AI-powered tools and features that aid advertisers in Search campaigns. Advertisers who activate AI Max see 14% more conversions on their campaigns, which benefits Alphabet by increasing advertiser spending.
Q: What are the three segments of the AI ecosystem and how does Alphabet operate in them?
A: The three segments of the AI ecosystem are research, training, and end applications. Alphabet operates in all three areas: it has DeepMind for AI research, Google Cloud for training AI models, and end applications like Google Gemini integrated into its products and services.
Q: Why is Alphabet considered a better big tech bargain compared to other companies?
A: Alphabet is considered a better big tech bargain because it is trading at a lower P/E ratio compared to other tech giants like Meta Platforms, and it has a unique full-stack AI operation that gives it a significant advantage in the AI ecosystem.