Published Date : 19/06/2025
WELT is further enhancing its editorial innovation capabilities by creating the position of Deputy Editor-in-Chief focused on Artificial Intelligence (AI). Olaf Gersemann assumes this newly created role with immediate effect. He will strategically advance the journalistic use of AI at WELT. This includes data-driven analysis formats, interactive applications, and the editorial integration of AI-generated content – with a particular focus on quality assurance and journalistic ethics.
In addition to his new role, Olaf Gersemann will continue to contribute as a sharp commentator and a strong editorial voice at WELT. He has been with WELT since 2007 and has served as Head of the Economy and Finance section since 2010. His extensive experience and deep understanding of the intersection between technology and journalism make him an ideal candidate for this pioneering position.
Fatina Keilani will join WELT’s Freedom of Opinion desk on August 1, transitioning from the Neue Zürcher Zeitung (NZZ). She will bring her expertise in legal journalism to the team. For Keilani, this marks a return to Axel Springer – she previously worked as an editor at WELT in 1999 before moving to Tagesspiegel. Her return is seen as a significant boost to WELT’s editorial capabilities, particularly in the realm of opinion and legal analysis.
Jan Philipp Burgard, Editor-in-Chief of the WELT Group, stated, “Artificial intelligence is revolutionizing journalism. That’s why, for the first time in its history, WELT is appointing a Deputy Editor-in-Chief with a focus on Artificial Intelligence. Olaf Gersemann represents both journalistic excellence and technical expertise. We are delighted to welcome Fatina Keilani, one of the most distinguished and opinionated journalists in the field. Gersemann and Keilani will play a key role in advancing our editorial offering.”
The appointment of Gersemann and Keilani underscores WELT’s commitment to embracing cutting-edge technologies while maintaining the highest standards of journalistic integrity. As AI continues to evolve, WELT is positioning itself at the forefront of media innovation, ensuring that it remains a trusted and authoritative source of news and analysis in the digital age.
Q: Who is Olaf Gersemann and what is his new role at WELT?
A: Olaf Gersemann is the newly appointed Deputy Editor-in-Chief for Artificial Intelligence at WELT. He will focus on advancing the journalistic use of AI, including data-driven analysis formats, interactive applications, and the editorial integration of AI-generated content.
Q: What is Fatina Keilani's role at WELT?
A: Fatina Keilani will join WELT’s Freedom of Opinion desk on August 1, bringing her expertise in legal journalism. She previously worked at WELT and the Neue Zürcher Zeitung (NZZ).
Q: Why is WELT creating a Deputy Editor-in-Chief position for AI?
A: WELT is creating this position to strategically advance the journalistic use of AI, focusing on quality assurance, journalistic ethics, and innovative content formats. This move reflects the growing importance of AI in journalism.
Q: What is Jan Philipp Burgard's role at WELT?
A: Jan Philipp Burgard is the Editor-in-Chief of the WELT Group. He oversees the strategic direction and editorial content of WELT, emphasizing innovation and journalistic excellence.
Q: What does this appointment signify for WELT's future?
A: The appointment of Gersemann and Keilani signifies WELT's commitment to embracing cutting-edge technologies and maintaining high standards of journalistic integrity. It positions WELT at the forefront of media innovation in the digital age.