Yext Scout: Navigating the AI-Driven Search Landscape for Brands

Published Date : 12/09/2025 

Discover how Yext Scout, an AI search and competitive intelligence agent, helps brands adapt to the new AI-driven search landscape and boost their visibility. 

Customers are discovering brands and learning about products and services in new ways, from traditional search to AI search and AI agents. The discovery journey has completely changed, and brands need to adapt to this new paradigm.

Launched earlier this year, Yext Scout is an AI search and competitive intelligence agent designed to boost brand visibility and uncover critical insights related to the new AI-driven search platforms, alongside traditional search methods. Scout is part of Yext, the leading brand visibility platform. It provides performance benchmarks laid out against a brand’s local competitors and creates smart recommendations that can be acted on in real-time.

With AI now ever-present in digital interactions, platforms like ChatGPT, Gemini, Perplexity, and Grok have significant influence over consumers’ discovery and interaction with brands. AI discoveries, increasingly presented at the top of search pages, are replacing traditional search engine results pages with conversational answers. This eliminates the need for users to sift through potentially unreliable results. Brands need guidance to understand how to optimize their content so it ranks optimally in these emerging channels.

Measurement of effectiveness is also new territory, putting many companies behind their better-informed competitors. The Yext webinar on 24 September will help brand and marketing professionals improve visibility, track and tailor sentiment, and measure performance across social content, reviews, and local listings.

Yext will be exploring the massive impact AI has had on search and user behaviors, and how Scout can inform marketing professionals, at a webinar titled ‘Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms.’ It’s scheduled for Wednesday, 24 September at 1pm BST / 2pm CEST.

Join Yext for this exclusive session to learn how to leverage AI-driven search and competitive intelligence to stay ahead of the competition. Register your place for the webinar here. 

Frequently Asked Questions (FAQS): 

Q: What is Yext Scout?

A: Yext Scout is an AI search and competitive intelligence agent designed to boost brand visibility and uncover critical insights related to the new AI-driven search platforms, alongside traditional search methods.

Q: How does Yext Scout help brands?

A: Yext Scout provides performance benchmarks against a brand’s local competitors and creates smart recommendations that can be acted on in real-time, helping brands optimize their content for AI-driven search platforms.

Q: What platforms are influencing consumer discovery?

A: Platforms like ChatGPT, Gemini, Perplexity, and Grok are significantly influencing consumers’ discovery and interaction with brands.

Q: What will be covered in the Yext webinar?

A: The Yext webinar on 24 September will cover how to improve brand visibility, track and tailor sentiment, and measure performance across social content, reviews, and local listings in the new AI-driven search landscape.

Q: When is the Yext webinar?

A: The Yext webinar titled ‘Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms’ is scheduled for Wednesday, 24 September at 1pm BST / 2pm CEST. 

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