AI Browsers: Can ChatGPT and Comet Rival Chrome?

Published Date : 12/7/2025 

Perplexity has launched its AI-powered Comet browser, joining the ranks of other AI-enhanced web browsers. But will these new entrants, including OpenAI’s ChatGPT-native Operator, challenge the dominance of Chrome and Safari? 

Perplexity, a leading AI company, has officially entered the web browser market with its new Comet browser. This move is part of a growing trend of integrating artificial intelligence (AI) into web browsing to enhance user experience and efficiency. Comet, which is currently available to some subscribers of Perplexity’s $200-a-month Max plan, offers a unique sidebar that allows users to interact with AI tools directly from their browser.

At first glance, Comet is similar to other browsers, but its standout feature is the AI sidebar. Users can highlight text, images, or entire web pages, and Comet will provide instant summaries, generate content, or even organize travel itineraries. The browser also emphasizes privacy, with all AI processing done locally and no data used for AI training.

The potential for AI browsers is significant. Browsers are central to modern work and personal life, and integrating AI tools into the browsing experience could revolutionize how we interact with the internet. However, the challenge lies in convincing users to switch from established browsers like Chrome and Safari, which collectively hold over 90% of the global market share.

The subscription price of Perplexity’s Comet, at $200 per month, is a significant barrier. For many users, the free alternatives offered by Chrome and Safari are hard to beat. Even if Comet can provide valuable AI-driven features, the cost might deter widespread adoption.

Perplexity is not alone in this endeavor. Other companies, such as OpenAI, are also developing AI-enhanced browsers. OpenAI’s ChatGPT-native Operator browser is one such example. Additionally, Microsoft’s Edge with Copilot, The Browser Company’s Aria, and Opera’s Aria are all offering similar AI-powered services. Google is also continuously enhancing Chrome with AI features, such as quick overviews, summaries, and image explanations.

The competition in the AI browser market is intensifying, and the key challenge for all these companies is user adoption. While Perplexity and other AI browser developers aim to attract a new segment of users, they will also face off against each other and the AI-enhanced versions of established browsers.

The future of AI browsing is uncertain. It could become a mainstream trend, a niche product, or something in between. The success of AI browsers will depend on their ability to provide significant value and address user concerns about privacy and technical issues.

If AI-enhanced browsers like Comet can streamline the online experience and save users time, they could become indispensable. However, for now, they remain novelties priced at a premium. Only time will tell if these AI-powered browsers can find the user base they need to thrive in a highly competitive market.

Perplexity, OpenAI, and other AI browser developers will need to innovate and offer compelling features to stand out. The race is on, and the future of browsing could be shaped by these advanced AI tools. 

Frequently Asked Questions (FAQS): 

Q: What is Perplexity's Comet browser?

A: Perplexity's Comet browser is an AI-enhanced web browser that includes a sidebar for AI interactions. It allows users to highlight text, images, or web pages and get instant summaries, generate content, or organize tasks.

Q: How much does Perplexity's Comet browser cost?

A: Perplexity's Comet browser is currently available to some subscribers of Perplexity’s $200-a-month Max plan.

Q: What are the main competitors to Perplexity's Comet browser?

A: The main competitors to Perplexity's Comet browser include OpenAI’s ChatGPT-native Operator, Microsoft’s Edge with Copilot, The Browser Company’s Aria, and Google’s Chrome with AI features.

Q: What is the market share of Chrome and Safari?

A: Chrome and Safari collectively hold over 90% of the global market share in the browser market.

Q: What are the potential challenges for AI browsers like Comet?

A: The main challenges for AI browsers like Comet include user adoption, subscription costs, competition from established browsers, and addressing user concerns about privacy and technical issues. 

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