Google Pixel 10: Advancing AI in Smartphones

Published Date : 20/08/2025 

Google has unveiled the Pixel 10 series, integrating advanced AI features to enhance user experience, from automatic information fetching to improved camera capabilities. This move puts pressure on Apple to step up its AI game. 

Google on Wednesday unveiled a new lineup of Pixel smartphones, injecting them with a significant dose of artificial intelligence (AI). These new models are designed to fetch vital information stored on the devices and improve photos as they are being taken. The AI expansion on the four Pixel 10 models amplifies Google's efforts to broaden the use of a technology that is already reshaping society. At the same time, it highlights a weakness in Apple's iPhone, where AI features have been limited and promises have been unmet.

Apple has so far only been able to introduce a few basic AI features on the iPhone, and it has failed to deliver on last year’s promise to provide a more conversational and versatile version of its often-blundering virtual assistant Siri. Without mentioning the iPhone by name, Google has already been mocking Apple’s missteps in online ads, promoting the four new Pixel models as smartphones loaded with AI technology that consumers won’t have to wait more than a year to experience.

Google has been steadily increasing the amount of AI it began to implant on its Pixels since 2023, and this year’s models take it to another level. Taking advantage of a more advanced processor, Google is introducing a new AI feature on the Pixel 10 phones called “Magic Cue.” This feature is designed to serve as a digital mind reader that automatically fetches information stored on the devices and displays the data when it’s needed. For example, if a Pixel 10 user is calling an airline, Magic Cue is supposed to instantaneously recognize the phone number and display the flight information if it’s in Gmail or a Google Calendar.

The Pixel 10 phones will also come with a preview feature of a new AI tool called “Camera Coach,” which will automatically suggest the best framing and lighting angle as the lens is being aimed at a subject. Camera Coach will also recommend the best lens mode to use for an optimal picture. The premium models — Pixel 10 Pro and Pixel 10 Pro XL — will also include a “Super Res” option that deploys a combination of software and AI tricks to zoom up to 100 times the resolution to capture the details of objects located miles away from the camera. The AI wizardry could happen without users even realizing it, making it difficult to know whether an image captured in a photo reflects how things really looked at the time the picture was taken or was modified by technology.

Google is also offering a free one-year subscription to its AI Pro plan to anyone who buys the more expensive Pixel 10 Pro or Pixel 10 Pro XL models. This is in hopes of hooking more people on the Gemini toolkit it has assembled to compete against OpenAI’s ChatGPT.

The prices on all four Pixel 10 models will remain unchanged from last year’s Pixel 9 generation, with the basic starting at $800 and the Pro selling for $1,000, the Pro XL at $1,200, and a foldable version at $1,800. All the Pixel 10s, except the foldable model, will be in stores on August 28. The Pixel 10 Pro Fold will be available starting October 9.

Although the Pixel smartphone remains a small player compared to the dominance of the iPhone and Samsung's Galaxy models, Google's ongoing advances in AI while holding the line on its marquee devices raise the competitive stakes. “In the age of AI, it is a true laboratory of innovation,” Forrester Research analyst Thomas Husson said of the Pixel.

Apple, in particular, will be facing more pressure than usual when it introduces the next-generation iPhone next month. Although the company has already said the smarter Siri won't be ready until next year at the earliest, Apple will still be expected to show some progress in AI to demonstrate the iPhone is adapting to technology's AI evolution rather than tilting toward gradual obsolescence. Clinging to a once-successful formula eventually sank the BlackBerry and its physical keyboard when the iPhone and its touch screen came along nearly 20 years ago.

Apple's pricing of the next iPhone will also be under the spotlight, given that the devices are made in China and India, two of the prime targets in President Donald Trump's trade war. However, Apple appeared to gain a reprieve from Trump's most onerous threats earlier this month by adding another $100 billion on top of an earlier $500 billion investment pledge to the U.S. The tariff relief may enable Apple to minimize or even avoid price increases for the iPhone, just as Google has done with the Pixel 10 models. 

Frequently Asked Questions (FAQS): 

Q: What new AI features does the Pixel 10 offer?

A: The Pixel 10 offers features like 'Magic Cue,' which automatically fetches and displays relevant information, and 'Camera Coach,' which suggests the best framing and lighting angles for photos.

Q: How does the Pixel 10 compare to the iPhone in terms of AI?

A: The Pixel 10 has more advanced AI features compared to the iPhone, which has been limited in its AI capabilities and has not delivered on some promised features.

Q: What is the 'Super Res' feature in the Pixel 10 Pro models?

A: The 'Super Res' feature in the Pixel 10 Pro models uses AI to zoom up to 100 times the resolution, allowing users to capture detailed images of distant objects.

Q: What is the pricing for the Pixel 10 models?

A: The Pixel 10 models are priced as follows: the basic model starts at $800, the Pro at $1,000, the Pro XL at $1,200, and the foldable version at $1,800.

Q: How is Apple responding to the AI advancements in the Pixel 10?

A: Apple is under pressure to show progress in AI when it introduces the next-generation iPhone, as it has not delivered on some promised AI features and faces competition from Google's AI advancements. 

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