Published Date : 20/08/2025
OpenAI, a leading artificial intelligence company, has announced the launch of a new subscription plan for ChatGPT in India. Priced at 399 rupees per month (around $4.60), the ChatGPT Go plan is designed to make AI technology more accessible to users in India.
The new plan was announced on August 19 and offers access to OpenAI’s latest GPT-5 model and other features at a reduced cost. According to Nick Turley, who oversees ChatGPT, the Go plan provides 10 times more message limits, image generations, and file uploads, as well as twice the memory of the free version.
“Making ChatGPT more affordable has been a key ask from users! We’re rolling out Go in India first and will learn from feedback before expanding to other countries,” Turley wrote in a post on X.
India is OpenAI’s second-biggest market, and CEO Sam Altman has expressed his vision of the country becoming the company’s largest market. Earlier this year, Altman met with India’s information technology minister to discuss AI initiatives, highlighting the strategic importance of the Indian market.
Microsoft, OpenAI’s biggest backer, has also announced plans to invest $3 billion in building cloud and artificial intelligence infrastructure in India over the next two years. “India is rapidly becoming a leader in AI innovation, unlocking new opportunities across the country,” said Satya Nadella, CEO of Microsoft. “This investment reaffirms our commitment to making India AI-first and will help ensure people and organizations across the country benefit broadly.”
The introduction of the ChatGPT Go plan is part of a broader trend in the AI industry, where younger generations are increasingly adopting AI tools for personal and professional tasks. A recent PYMNTS Intelligence report titled “Generation AI: Why Gen Z Bets Big and Boomers Hold Back” found that while 57% of American adults use generative AI in some form, it is younger consumers who are leading this wave.
The report highlighted that 66% of zillennials (ages 26-34) and Generation Z (ages 28 and younger) are using generative AI tools for various tasks. However, older generations remain hesitant due to concerns about trust and the potential negative impact of AI on jobs.
“Why the hesitancy? For starters, trust,” PYMNTS wrote. “The same boomers who witnessed the dawn of the internet and the rise of email scams are now encountering AI’s murkier terrain of deepfakes, hallucinated facts, and synthetic voices. For many, that feels like a step too far.”
Despite these concerns, more than 60% of users reported being satisfied with their AI experiences. However, 33% expressed concerns about AI’s potential to negatively affect jobs. Fears of job displacement were particularly high among younger users, with 38% of Gen Z recognizing that AI could automate away internships, entry-level roles, or creative gigs.
The launch of the ChatGPT Go plan in India is a significant step towards making AI technology more accessible and affordable, potentially paving the way for broader adoption and innovation in the country.
Q: What is the new ChatGPT Go plan?
A: The ChatGPT Go plan is a new subscription plan for ChatGPT in India, priced at 399 rupees per month (around $4.60). It offers 10 times more message limits, image generations, and file uploads, as well as twice the memory of the free version.
Q: Why did OpenAI introduce the ChatGPT Go plan in India?
A: OpenAI introduced the ChatGPT Go plan in India to make AI technology more affordable and accessible to users. It addresses the key ask from users for a more affordable option and is part of OpenAI's strategy to expand in the Indian market.
Q: What is Microsoft's role in this initiative?
A: Microsoft, OpenAI’s biggest backer, has announced plans to invest $3 billion in building cloud and artificial intelligence infrastructure in India over the next two years. This investment aims to support AI innovation and ensure that people and organizations across India benefit from AI technology.
Q: How do younger generations view AI technology?
A: Younger generations, including zillennials and Generation Z, are more likely to use generative AI tools for personal and professional tasks. However, they also have concerns about the potential negative impact of AI on jobs, particularly for entry-level roles and creative gigs.
Q: What are the concerns of older generations regarding AI?
A: Older generations, particularly baby boomers, are more hesitant to adopt AI technology due to concerns about trust and the potential risks associated with deepfakes, hallucinated facts, and synthetic voices. They are also worried about the impact of AI on job security.