New Survey: Half of European Journalists Adopt Generative AI

Published Date : 15/08/2025 

A recent survey conducted by researchers at the universities of Ghent and Ghent shows that nearly half of European journalists are now using generative artificial intelligence (AI) tools, such as OpenAI's ChatGPT, to enhance their reporting and content creation. 

A new survey conducted by researchers at the universities of Ghent and Ghent has revealed that nearly half of European journalists are now using generative artificial intelligence (AI) tools to enhance their reporting and content creation. The survey, which included responses from over 500 journalists across the European Union, highlights a significant shift in the way news is being produced and disseminated.

The use of AI tools like OpenAI's ChatGPT is becoming increasingly common among journalists. These tools are designed to assist in various aspects of journalism, including writing, research, and data analysis. According to the survey, journalists are leveraging AI to streamline their workflows, generate initial drafts of articles, and even conduct preliminary research.

One of the key findings of the survey is that while AI is being widely adopted, there is a growing concern among journalists about the ethical implications of using these tools. Many respondents expressed concerns about the accuracy of AI-generated content, the potential for bias, and the need for transparency in how AI is used in the newsroom.

Despite these concerns, the majority of journalists who use AI tools report that they find them to be valuable and time-saving. They appreciate the ability to quickly generate drafts and focus on more in-depth reporting and analysis. However, they also emphasize the importance of human oversight and editing to ensure the quality and integrity of the final product.

The survey also found that younger journalists are more likely to embrace AI tools compared to their older counterparts. This trend suggests that the use of AI in journalism is likely to become even more prevalent in the coming years as the next generation of journalists enters the field.

As the use of AI in journalism continues to grow, there is a growing need for guidelines and best practices to ensure that these tools are used ethically and responsibly. The European Union has already begun to address these issues through the development of AI regulations and guidelines, but more work is needed to ensure that journalists are equipped with the knowledge and tools they need to navigate this new landscape.

In conclusion, the survey provides valuable insights into the current state of AI adoption in European journalism. While there are challenges and concerns, the benefits of AI in enhancing journalistic practices are clear. As the technology continues to evolve, it will be crucial for journalists, news organizations, and regulatory bodies to work together to ensure that AI is used in a way that upholds the highest standards of journalism. 

Frequently Asked Questions (FAQS): 

Q: What is generative AI?

A: Generative AI refers to artificial intelligence systems that can generate new content, such as text, images, or music, based on input data and patterns. In journalism, generative AI tools can help create initial drafts of articles, conduct research, and analyze data.

Q: How are journalists using AI tools?

A: Journalists are using AI tools to streamline their workflows, generate initial drafts of articles, conduct preliminary research, and analyze data. These tools are designed to assist in various aspects of journalism, from writing to data analysis.

Q: What are the concerns about using AI in journalism?

A: Some of the main concerns about using AI in journalism include the accuracy of AI-generated content, the potential for bias, and the need for transparency. Journalists also emphasize the importance of human oversight and editing to ensure the quality and integrity of the final product.

Q: Are younger journalists more likely to use AI tools?

A: Yes, the survey found that younger journalists are more likely to embrace AI tools compared to their older counterparts. This trend suggests that the use of AI in journalism is likely to become even more prevalent in the coming years.

Q: What is the European Union doing to regulate AI in journalism?

A: The European Union has begun to address the issues surrounding AI in journalism through the development of AI regulations and guidelines. These efforts aim to ensure that AI is used ethically and responsibly, but more work is needed to provide journalists with the necessary knowledge and tools to navigate this new landscape. 

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